Anheuser-Busch InBev N.V. (BUD) Thursday said it’s well-prepared for higher beer demand ahead of and during the Olympic Games in London this summer, as spending is boosted by an expected increase in the number of tourists visiting the U.K. and sports fans across the globe tuning in to the once-every-four-years event.
Chief Financial Officer Felipe Dutra said the company has the right brands to fully exploit the opportunity. “We saw the impact of the last [soccer] World Cup in the U.K., which was outstanding, especially for Budweiser brands,” he added.
via Anheuser-Busch InBev Ready For Olympics Beer Demand | Fox Business.
